Samsonite has introduced an interactive wall at its Selfridges concession in London’s Oxford Street.

Working alongside 999 Design, the brand has developed the technology to provide a visual showcase for Samsonite’s range of travel and lifestyle products.

It’s the first time Samsonite have implemented an interactive wall in their retail space, and it allows shoppers to learn more about the brand through the use of a 2.5-metre-wide touchscreen. Customers can browse the digital product catalogue, view films, investigate reviews and more.

Mark McGuigan, general manager UK & Ireland for Samsonite, said: “Samsonite’s new showcase at Selfridges is an exciting and significant new development for the brand.

“We have been partners with Selfridges for decades, making it entirely appropriate that our most innovative retail presence to date should be unveiled within such an iconic London landmark store. 999 Design impressed us with their creative.”