Retail guru and Dragons’ Den investor, Touker Suleyman, is endorsing a piece of technology which will help the fashion industry.

StyleShoots – a company which produces technology to enhance eCommerce images for fashion websites – has caught the attention of entrepreneur, Touker Suleyman.

Suleyman, who has recently been a judge on BBC’s Dragons’ Den, has been using the Netherlands-based technology company to photograph collections for his Hawes & Curtis and Ghost retail brands.

The StyleShoot equipment enables eCommerce retailers to have web-ready images in seconds, significantly reducing time and costs.

Its latest technology offering allows retailers to adjust the brightness and angle of lighting using only an iPad.

Other retail clients using the software include Marks & Spencer, Macy’s and Boohoo.com.