Shopping centre owner Westfield has partnered with Snap Fashion, a technology company that allows consumers to search for an item of clothing by taking a photograph, to help offer shoppers style advice.

Customers can upload a photo of their favourite outfit to a microsite in order to get a suggested personalised edit for the current fashion season, or just browse the key trends from spring/summer 2014.

The portal also allows people to discover thousands of related products from Westfield’s stores and develop their own #editme Style Board. Westfield sees the initiative as a way of building relationships with its customers, and will be launching prizes and other features through the portal in due course.

Read more about the Snap Fashion-Westfield partnership here…