A new image recognition app was launched last week, which could transform the way consumers shop for fashion products online.

Asap54 can match photos of clothing and accessories to identical or similar products stored in its database, allowing shoppers to take a photograph of a product they like, be directed to a relevant retailer’s website and then buy it on the go.

Leading retailers such as Net-a-Porter and Topshop are included on Asap54’s database.

Read more about the product in this Bloomberg Business Week focus piece…