Southampton’s WestQuay and London’s Brent Cross shopping centres have installed ADI’s LED screens, providing the retail hubs with new advertising opportunities.

Placed on central lift-shafts at each venue, the large-format displays help drive content to consumers within the mall, while ADI suggests that they can also enhance footfall and dwell time.

Jo Goodman, commercialisation manager at WestQuay, commented: “The screen at WestQuay provides a great focal point for the centre, rejuvenating our main event space.

“The possibilities for using the screen for interactive events and consumer engagement are very exciting and we look forward to exploring the versatility of the screen in 2014.”

Teresa Walden, commercialisation manager at Brent Cross, added: “The new digital screen offers a vibrant, eye-catching focal point which helps create a more immersive shopping experience for our visitors, with ADI supplying both a tailored service and solution that will deliver long-term benefits to Brent Cross Shopping Centre.”