Analytics tools that were previously only within the remit of eCommerce stores are now becoming available to bricks and mortar stores, as those operating on the high street continue to bridge the gap between their digital and physical realms.

Traditional retail is becoming smarter and more scientific as it embraces technology to take the battle to pure-plays that have revolutionised the industry over the last decade.

Many of the stories we have covered on Essential Retail in recent weeks have drawn attention to this trend, and Amanda Berglove, social media associate at Brandpoint, argued this week that “the virtual experiences of online shopping will be brought to the physical world”.

Read what she has to say as she explains all in this Linkedin post…