Modiface has unveiled 3D augmented reality “mirror-like” try-on technology at the Consumer Electronics Show in Las Vegas.
For the first time, consumers can see skin-care and beauty effects on their face from all angles, and can see the lifting and volumizing effects of products from side-to-side.
This technology is being marketed as a way of helping beauty brands and retailers market their products to consumers standing at cosmetic counters as well as shopping at home.
2D try-on technology has been very popular recently, with both consumers for touching up photos and by beauty brands. In particular, brands have used this technology to increase e-commerce conversions, increase in-store engagement, and amplify mobile shopping.
Essential Retail Innovation Blog