As mCommerce continues to transform the retail world, transactional apps and mobile strategies continue to stay at the forefront of retailers’ plans.
In keeping with the trend, this year’s RBTE is now offering visitors a free mobile event application for the iPhone, giving exhibitors and visitors access to everything that’s going on at the two-day event.
Information on seminars, maps and the latest news – including social feeds – will be available on the app.
Essential Retail Innovation Blog