Pop-up shop specialist NexusEngage will deliver digital pop-up windows across retail property firm Hammerson’s UK portfolio of shopping centres.
The agreement allows NexusEngage to offer consumer brands cutting edge, digital pop-up windows within 11 UK shopping hubs, including Brent Cross in London and Birmingham’s Bullring.
The pop-up windows have been designed to activate retail units by using touch screens, Twitter walls, holographic windows or virtual assistants. NexusEngage has already worked with Hammerson on trial pop-up windows at WestQuay, Union Square, Bullring and The Oracle shopping centres, turning short-term vacant units into interactive experiences for shoppers.
Essential Retail Innovation Blog